www.analogbattery.com is a site operated and owned by Polar Bear Holdings Limited, trading as ANALOG. We respect your privacy and is committed to protecting your personal information.
Please read this Privacy Notice carefully as it contains important information to describe your rights under the UK General Data Protection Regulation and Data Protection Act 2018 (the"Data Protection Legislation") and sets out how we will use and protect your personal information.
We publish the current version of our Privacy Notice on our website, and we will update this from time to time.
We will contact you to notify you of these updates where:
- we are making substantial changes; or
- we are doing something with your personal information which you might not expect based on what we have told you in this Privacy Notice. Otherwise, any updates to this Privacy Notice will be notified on our website and through our other communications with you.
This Privacy Notice is effective from 6 April 2024.
Who are we?
This Privacy Notice is issued on behalf of Polar Bear Holdings Limited (UK). References to “ANALOG”, “we”, “us” or “our” relate to the relevant entity in our responsible for processing your personal information.
For the purposes of applicable Data Protection Legislation, Polar Bear Holdings Limited, trading as ANALOG, is the controller of your personal information and responsible for this website, www.analogbattery.com.
If you have any questions or concerns about the way we treat your personal information, any questions about your rights in relation to your information, or if you would like to request a copy of the personal information we hold about you, please contact us at:
Address:
Head of Data Protection
Polar Bear Holdings Limited
50 Princes Street, Ipswich, England, IP1 1RJ
Email: dataprotection@analogbattery.com
Website: www.analogbattery.com
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
What information do we collect about you?
“Personal information” means information that enables you to be identified, either directly or indirectly.
We may collect, use, store or transfer some or all the following kinds of personal information about you when you interact with us or from third parties or publicly available sources, such as professional social media (e.g. LinkedIn) or trade directories:
- Behavioural information on your visit to the website: as you interact with our website, we automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data using cookies. Please see the section below entitledCookiesfor further information regarding our use of cookies.
- Email address, where you have given your consent to marketing.
- Contact information, including your full name, company name, telephone number and email address, where you have submitted an enquiry via our website contact forms.
As a customer, we do not collect any sensitive information about you (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health or genetic and biometric data) or any information regarding criminal convictions or offences.
Why, and on what basis, do we use your personal information?
The Data Protection Legislation requires that we have a legal basis on which to process your personal information.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Fulfilling contracts: where we need to perform the contract we are about to or have entered into with you
- Legitimate interest: where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
Where we use personal data for our “legitimate interests”, we have determined, acting reasonably and considering the circumstances, that our legitimate interests are not overridden by your interests, rights, and freedoms, because: (a) we process your information only so far as is necessary for such purpose; and (b) it can be reasonably expected for us to process your information in this way.
Generally, we do not rely on consent as a legal basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you via email. We have set out below a list of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may rely on more than one legal basis for a particular activity depending on the specific use of your data. We often rely on legitimate interests where we use data in a manner that is complementary to but not necessary for performing a contract or a legal duty. Please contact us if you need more information about the specific legal basis we are relying on to process your personal data where more than one ground has been set out in the table below.
| Purpose | Lawful basis | Legitimate interest |
| Providing our services | ||
| Following up on contact from you to provide you with information or a quotation relating to our products and services | Legitimate interest | Ensuring that we discuss our offering with any potential customers who may wish to receive our products or services |
| To enter into and fulfil an agreement with you to provide our products and services | Fulfilling a contract with you | N/A |
| Complying with our regulatory and quality-related obligations | If responding to and carrying out regulatory product recalls – complying with our legal obligations In all other circumstances – legitimate interest |
Ensuring that our products are safe and of a consistently high quality |
| Marketing | ||
| Communicating with you about our products and services | Legitimate interest | To allow us to communicate with you in the future to advertise our products and services |
Marketing
We may use your contact details to communicate with you about any future products and services that we believe will be of interest to you. We will contact you, or businesses associated with you, with marketing messages. We may also contact you if you are a new or existing customer, or you are an existing customer and the marketing messages relate to similar products or services to those that you have currently (or have had in the past), and we have a legitimate interest in doing so.
We may also have regulatory or contractual reasons for sending you communications.
Who do we share your personal information with?
We may share your personal information with the following parties where it is necessary to fulfil the purposes we collected it for:
- Associated entities within Polar Bear Holdings Limited
- External third parties, including:
- Service providers (acting as processors) who provide IT and system administration services
- Law enforcement or other authorities where required to do so to comply with a legal or regulatory obligation.
We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.
How do we keep your personal information secure?
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used, altered, disclosed or accessed in an unauthorised way. We limit access to your personal information to those individuals who have a business need to access it. As part of our security measures, we may sometimes require you to give proof of your identity before we disclose personal information to you.
We regularly monitor our systems for possible vulnerabilities and attacks and carry out tests to identify ways to further strengthen our security. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
Third party links
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
How long do we keep hold of your personal information?
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.
Your rights
Under the Data Protection Legislation, you have some important rights. You have the right to:
- Right of access – request details or copies of the personal information we hold about you;
- Right to rectification – request to have your personal information corrected if it is inaccurate, and completed if it is incomplete;
- Right to objection and/or restriction of processing – in certain circumstances, object to or restrict the processing of your personal information;
- Right to erasure – in certain circumstances, request to have your personal information deleted or removed; and
- Right to data portability – in certain circumstances, request to have your personal information that you gave us transferred to you or another organisation.
For further information on each of these rights, including the circumstances in which they apply, see the guidance on individual rights from the ICO or contact us (see Contact section above).
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that your personal information is not disclosed to any other person. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.